Morgan Design works with its clients to identify and understand the client’s brand. Based on that understanding, we develop the brand identity, beginning with the creation of the logo.
A logo, as the most visible component of a corporate or brand identity, should clearly convey the essence of a given company, product, or service. It is at the core of a full identity system that includes logo usage guidelines, typography standards, corporate color palettes, and prototypical layout grids.
Morgan Design develops full identity systems and applies the identity to websites, stationery, marketing literature, advertising, and signage, as the client requires.